Grace Cole is a leading UK provider of bath, beauty and body products based in the UK. Having established their brand across traditional channels the company wanted to explore the Marketplace channel.
Setting up their Amazon stores and providing Search Engine Optimisation (SEO) guidance, the initial sales were challenging with so many competitors on the channel. A move to a balanced SEO and marketing spend on Amazon has seen sales grow by 400% which we expect to climb rapidly with new optimized marketing in place.
Key Moments: We were able to save 75% of advertising budget against a 300% increase in sales on Amazon UK which built trust to be able to action higher levels of marketing.
“Activ8 have been pivotal to helping establish our brand on Amazon. They listened to how we wanted to work and tailored their proposals and strategy to our requirements. They are extremely knowledgeable and are only too happy to help with anything at all, holding our hands every step of the way. Our progression with the Amazon platform has been slow and steady but over the 12 months that we have been working with Activ8. There has been a steady increase in Sales with robust plans in place to further grow the brand and sales volume.
I would have no hesitation at all in recommending Activ8 and the Team, they are an absolute pleasure to work with.”
— Amanda Hastie, Marketing Manager, Grace Cole.